Hi, I'm

Hi, I'm

Hi, I'm

Strategic Brand Designer

Strategic Brand Designer

Strategic Brand Designer

I translate brand vision into clear, cohesive identity systems — shaped by strategy & designed with care.

I translate brand vision into clear, cohesive identity systems — shaped by strategy & designed with care.

ABOUT

ABOUT

For Thoughtful Founders Who Value Meaning Over Noise
For Thoughtful Founders Who Value Meaning Over Noise
For Thoughtful Founders Who Value Meaning Over Noise

Most founders already know the feeling they want their brand to carry — they just need help turning that into something clear, consistent and true to who they are.


I work closely with you to understand what your brand needs to communicate, then shape it into a visual language that feels aligned and works across every touchpoint.

Most founders already know the feeling they want their brand to carry — they just need help turning that into something clear, consistent and true to who they are.


I work closely with you to understand what your brand needs to communicate, then shape it into a visual language that feels aligned and works across every touchpoint.

Shadow of a hand and plant on a wall
Shadow of a hand and plant on a wall
Shadow of a hand and plant on a wall

SELECTED WORK

SELECTED WORK

Strategic Branding Projects

Brand identities built with intention. Rooted in strategy & designed to feel clear, cohesive & true to each brand.

Brand identities built with intention. Rooted in strategy & designed to feel clear, cohesive & true to each brand.

Brand identities built with intention. Rooted in strategy & designed to feel clear, cohesive & true to each brand.

services

Flexible Branding Solutions That Scale

No preset packages. Every project is shaped around your goals, your timeline & the support you need.

services

Flexible Branding Solutions That Scale

No preset packages. Every project is shaped around your goals, your timeline & the support you need.

(01)

Brand Strategy

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(02)

Identity Design

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(03)

Extended System

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(04)

Ongoing Support

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The strategic groundwork your brand needs before design begins. Includes:

Brand core (purpose, vision, values)

Positioning & differentiation

Audience insight

Brand story & messaging

Visual tone & mood

Brand strategy document

1 - 2 weeks

Brand strategy and visual identity presentation showing moodboards, positioning slides, and design direction layouts.
(01)
Brand Strategy
Icon
(02)
Identity Design
Icon
(03)
Extended System
Icon
(04)
Ongoing Support
Icon

The strategic groundwork your brand needs before design begins.
Includes:

Brand core (purpose, vision, values)

Positioning & differentiation

Audience insight

Brand story & messaging

Visual tone & mood

Brand strategy document

1 - 2 weeks

Brand strategy and visual identity presentation showing moodboards, positioning slides, and design direction layouts.
(01)
Brand Strategy
Icon
(02)
Identity Design
Icon
(03)
Extended System
Icon
(04)
Ongoing Support
Icon

The strategic groundwork your brand needs before design begins.
Includes:

Brand core (purpose, vision, values)

Positioning & differentiation

Audience insight

Brand story & messaging

Visual tone & mood

Brand strategy document

1 - 2 weeks

Brand strategy and visual identity presentation showing moodboards, positioning slides, and design direction layouts.
(01)

Brand Strategy

Icon
(02)

Identity Design

Icon
(03)

Extended System

Icon
(04)

Ongoing Support

Icon
(01)

Brand Strategy

Icon
(02)

Identity Design

Icon
(03)

Extended System

Icon
(04)

Ongoing Support

Icon

Investment starting from $900 USD. Payment plans available.
ZAR pricing available on enquiry (adjusted for global market variation).

BG Image
BG Image

How we shape your brand

Your Vision Takes Shape Through A Guided Process

A phased approach that begins with clarity and ends with a brand you can actually use.

How we shape your brand

Your Vision Takes Shape Through A Guided Process

A phased approach that begins with clarity and ends with a brand you can actually use.

01

Discovery & Strategy

We begin by making sense of everything you already carry: the ideas, notes, feelings and half-formed thoughts. You leave with clarity & a focused direction.

02

Identity

We translate your meaning into a visual identity that feels aligned, recognisable & true to your intention. You leave with an identity that's cohesive & unmistakably yours.

03

Application

We shape how your brand lives in the real world — from layouts to behaviours — so it shows up consistently & confidently. You leave with a brand that works wherever it appears.

04

Support

As things grow or shift, we help your brand stay aligned by refining or expanding your visuals when needed. You leave with steady guidance & ongoing cohesion as your brand evolves.

LET'S SHAPE YOUR BRAND TOGETHER

Start Your Project with Clarity

If you’re holding ideas, notes, or a half-formed vision for your brand, I’d love to help you shape it.

LET'S SHAPE YOUR BRAND TOGETHER

Start Your Project with Clarity

If you’re holding ideas, notes, or a half-formed vision for your brand, I’d love to help you shape it.

LET'S SHAPE YOUR BRAND TOGETHER

Start Your Project with Clarity

If you’re holding ideas, notes, or a half-formed vision for your brand, I’d love to help you shape it.