Eris
Year:
2025
Deliverables:
Brand Strategy
Visual Identity
Web Design
Marketing Collateral
Industry:
Offshore Energy, Logistics & Workforce Solutions
Location:
Perth, Australia
Eris is an independent Australian workforce and logistics provider spun out of the Kuiper Group. The brand needed a new identity that signalled confidence and professionalism in its own right while preserving the trust and recognition earned under its former parent.
The Goal
To embody strength, reliability and coordinated expertise through a structured visual system grounded in Eris’ operational realities.
The Result
A strategic identity & visual language that anchors Eris’ independence and equips their team with consistent, usable tools across key touchpoints.
Discovery
I analysed the implications of independence to uncover strategic priorities, operations context, and legacy signals worth retaining. This clarified the brand’s core direction before design choices began.
Direction
I defined strategic visual directions that balanced industrial credibility with human-centred clarity, creating a decision framework that guided all subsequent design work.
Design
With strategic direction established, I crafted a visual system rooted in seamless structural logic and human-centred application, pairing geometric order with imagery that reflects real operations.
Extension
I extended the structured system into UI layouts, icons, presentations, and proposals so every application upheld strategic clarity and usability across contexts.
01. Transitioning from a global group to an independent identity
Challenge:
The identity needed to signal a new chapter without losing the recognition & professionalism the team had earned.
Solution:
I defined a strategic foundation that anchored the new identity in reliability and coordinated strength. The wordmark and geometric system were chosen to communicate structural clarity and continuity, ensuring recognition without reliance on the old group brand.
02. Defining a visual language that felt both industrial & people-centred
Challenge:
Eris works in technically demanding environments, but their work is powered by people. The identity needed to reflect both sides without leaning into outdated industrial tropes or being cold & corporate.
Solution:
The visual language integrates geometric structure with contextual imagery to reflect both operational precision & human engagement. This ensured the brand communicated both credibility & accessibility without falling into corporate coldness.
03. Creating a scalable system
Challenge:
The brand needed a scalable system for presentations, proposals, internal documents & operational materials.
Solution:
A scalable toolkit grounded in a modular grid and clear typographic hierarchy gave the team structured flexibility. Distinct accent elements were chosen to support consistent application across internal and external materials.
04. Translating the identity Into a functional digital experience
Challenge:
The website had to reflect the new identity clearly & function as a primary communication tool for capabilities.
Solution:
I applied the modular system to UI layouts, navigation logic and iconography to ensure the digital experience upheld the identity’s clarity and strategic hierarchy at every touchpoint.
