Eris
Year:
2025
Deliverables:
Brand Strategy
Visual Identity
Web Design
Marketing Collateral
Industry:
Offshore Energy, Logistics & Workforce Solutions
Location:
Perth, Australia
Eris is an Australian workforce and logistics provider that previously operated as Kuiper Australia under global parent brand Kuiper Group. When the company became fully independent, they needed a new name & identity that could represent them confidently while keeping the trust & recognition they had built over time.
The Goal
To express strength, reliability & coordinated expertise through a visual system that feels structured, human & connected to real operations.
The Result
A cohesive brand identity & visual language that support Eris’ independence and gives the team clarity across their core touchpoints.
Discovery
I mapped out the implications of becoming independent — understanding their operations, environment & the values they wanted to carry forward.
Direction
I developed moodboards & tonal routes that helped the team define the right balance between industrial strength & human focus.
Design
With the direction set, I developed a modern visual system built around the concept of seamless integration, pairing geometric structure with a grounded, people-centred tone. The logo variations reflect this through its geometric and structural layouts, while imagery and other assets highlight the the real operations.
Extension
I rolled the system out across UI layouts, icons, presentations, proposals & supporting materials to keep the brand consistent in practice.
01. Transitioning from a global group to an independent identity
Challenge:
The identity needed to signal a new chapter without losing the recognition & professionalism the team had earned.
Solution:
I built a strategic foundation that supported the transition — shaping an identity centred on reliability, movement & coordinated strength. The new wordmark & geometric icon give Eris a confident presence across all applications.
02. Defining a visual language that felt both industrial & people-centred
Challenge:
Eris works in technically demanding environments, but their work is powered by people. The identity needed to reflect both sides without leaning into outdated industrial tropes or feeling cold & corporate.
Solution:
Visual language blends geometric structure with grounded, human imagery to reflect both sides of the business.
03. Creating a scalable system
Challenge:
The brand needed a scalable system for presentations, proposals, internal documents & operational materials.
Solution:
A modular grid, clear typographic hierarchy & distinct accent elements form a toolkit the team can use consistently as they grow.
04. Translating the identity Into a functional digital experience
Challenge:
The website had to reflect the new identity clearly & function as a primary communication tool for capabilities.
Solution:
I designed the UI layouts, iconography & core components — applying the modular system to navigation, spacing & content structure for a cohesive experience.
