Based in South Africa, Working Globally
Brand Identity Designer for Founder-Led Brands
Your founder instinct is the starting point, not the obstacle. My job is to draw it out, give it structure, and build something from it. Together we create a system that reflects what makes your brand distinctive & actually works in practice.
Based in South Africa, Working Globally
Brand Identity Designer for Founder-Led Brands
Your founder instinct is the starting point, not the obstacle. My job is to draw it out, give it structure, and build something from it. Together we create a system that reflects what makes your brand distinctive & actually works in practice.
Wellness, beauty, and lifestyle
are full of brands that look the same.
It's not because the founders had nothing distinctive to offer, but because trend-led design will never surface it.
behind the work
Brand Design Values & Approach
(01)
Respecting founder instinct
You know your brand better than anyone else in the room. That instinct isn't a starting point to move past — it's the foundation everything gets built from. The work is about making it legible, not replacing it.
(01)
Respecting founder instinct
You know your brand better than anyone else in the room. That instinct isn't a starting point to move past — it's the foundation everything gets built from. The work is about making it legible, not replacing it.
(02)
Strategy gives design direction
Design without strategy is decoration. Every visual decision in this studio traces back to something true about the brand. Which means when something gets questioned, there's a real answer. Not a preference. A reason.
(02)
Strategy gives design direction
Design without strategy is decoration. Every visual decision in this studio traces back to something true about the brand. Which means when something gets questioned, there's a real answer. Not a preference. A reason.
(03)
Built to be used
A brand that lives in a PDF and nowhere else hasn't done its job. Everything produced here is built with day-to-day reality in mind. It's something your team can apply, extend, and hand off without it falling apart or coming back to you every time.
(03)
Built to be used
A brand that lives in a PDF and nowhere else hasn't done its job. Everything produced here is built with day-to-day reality in mind. It's something your team can apply, extend, and hand off without it falling apart or coming back to you every time.
(04)
Brand partnership
This isn't a brief-and-disappear process. You're in the room for the parts that matter. The work builds on what you already know about your brand, and every significant decision gets made together.
(04)
Brand partnership
This isn't a brief-and-disappear process. You're in the room for the parts that matter. The work builds on what you already know about your brand, and every significant decision gets made together.
(05)
Tailored & transparent
No unnecessary packages, no upselling, no surprises. Every project is scoped around what you actually need, with honest timelines and clear communication from the first conversation to the final handover.
(05)
Tailored & transparent
No unnecessary packages, no upselling, no surprises. Every project is scoped around what you actually need, with honest timelines and clear communication from the first conversation to the final handover.
If you're curious
The Person Behind the Work
What stands out to me is the gap between what a founder knows their brand to be, and what it actually looks like in the world. This studio is my attempt to close it.
I spent enough time in environments where good work came second to fast work, and where the brief mattered more than the brand. I started this studio so that neither of those things would be true anymore.
I work slowly, ask a lot of questions, and sit with things before I respond to them. The same attention I bring to a brand is the same attention I bring to everything I make.
It's less a professional habit, more just how I'm wired.
What stands out to me is the gap between what a founder knows their brand to be, and what it actually looks like in the world. This studio is my attempt to close it.
I spent enough time in environments where good work came second to fast work, and where the brief mattered more than the brand. I started this studio so that neither of those things would be true anymore.
I work slowly, ask a lot of questions, and sit with things before I respond to them. The same attention I bring to a brand is the same attention I bring to everything I make.
It's less a professional habit, more just how I'm wired.
clarity for the curious
A Few Things You Might Want to Know
If you’re exploring whether this studio is the right fit, these answers offer a clear starting point.
Do you work internationally?
How do your custom packages work?
Do you work with early-stage founders?
What industries do you work with?
Do I need brand strategy before identity design?
What if I already have strategy or audience insights?
Do you work with rebrands?
How long does the process take?
How does pricing work?
Do you offer payment plans?
What if I need ongoing design support?
clarity for the curious
A Few Things You Might Want to Know
If you’re exploring whether this studio is the right fit, these answers offer a clear starting point.
Do you work internationally?
How do your custom packages work?
Do you work with early-stage founders?
What industries do you work with?
Do I need brand strategy before identity design?
What if I already have strategy or audience insights?
Do you work with rebrands?
How long does the process take?
How does pricing work?
Do you offer payment plans?
What if I need ongoing design support?
clarity for the curious
A Few Things You Might Want to Know
If you’re exploring whether this studio is the right fit, these answers offer a clear starting point.
Do you work internationally?
How do your custom packages work?
Do you work with early-stage founders?
What industries do you work with?
Do I need brand strategy before identity design?
What if I already have strategy or audience insights?
Do you work with rebrands?
How long does the process take?
How does pricing work?
Do you offer payment plans?
What if I need ongoing design support?
READY TO BEGIN
Let's Build Something Distinctive
You've done the hard part. You know what your brand should feel like.
Let's make it look that way.
READY TO BEGIN
Let's Build Something Distinctive
You've done the hard part. You know what your brand should feel like.
Let's make it look that way.
READY TO BEGIN
Let's Build Something Distinctive
You've done the hard part. You know what your brand should feel like.
Let's make it look that way.