ANDI MRO
Year:
2024
Deliverables:
Brand Strategy
Visual Identity
Industry:
Aerospace
Location:
Perth, Australia
ANDI MRO is an established aerospace maintenance provider specialising in Non-Destructive Inspection. After evolving from Aerospace NDI, the business needed an identity that honoured its legacy while signalling precision, technical rigour, and readiness for broader opportunities in aerospace maintenance.
The Need
The rebrand needed to move the company from a descriptive legacy name into an identity that communicates engineering precision, operational reliability, and future-ready capability — without losing recognition among existing clients.
The Goal
Build a cohesive brand system that expresses ANDI MRO’s engineering expertise and reliability, supports confident decision-making in technical environments, and positions the company for strategic growth while respecting its existing reputation.
The Result
A refined identity grounded in engineering logic and operational usability.
Geometric structure and precise visual cues give the brand a consistent, reliable system that performs across proposals, technical reports, uniforms, signage & digital interfaces, all without ambiguity or compromise.
The identity was approached through the lens of engineering logic, where every element had to solve a real business need.
I refined the legacy symbol into a cleaner, more iconic aircraft silhouette that preserved familiarity while enhancing recognition in technical contexts.
A geometric, highly legible wordmark was developed to ensure clarity at small scales and across varied materials.
The brand toolkit was constructed with structure and operational usability as core principles, so it performs in environments ranging from uniforms and vehicles to technical documents and digital interfaces.
The result is a system that strengthens trust, enhances visibility across touchpoints, and provides a scalable framework as ANDI MRO grows its presence in aerospace maintenance.
01. A name shift that needed continuity
Challenge:
Moving from Aerospace NDI to ANDI MRO risked losing existing recall.
Solution:
To preserve recognition, the new symbol retained a simplified aircraft form and subtle NDI reference, but was refined into a more iconic, structured mark. This approach balanced continuity with clarity, ensuring existing audiences could recognise the brand while signalling its evolution.
02. Technical environments with high functional demands
Challenge:
The brand needed to stay legible on uniforms, machinery, documentation & small digital formats.
Solution:
We chose a geometric wordmark and high-contrast palette to ensure the system remained legible in operational contexts — from small labels on equipment to large signage on hangars. Clear hierarchy and disciplined forms reduce ambiguity in real-world applications.
03. Modernising a legacy brand
Challenge:
ANDI MRO had a recognisable heritage in aerospace maintenance, but its visual identity felt dated and inconsistent with the company’s evolving capabilities.
Solution:
Rather than discarding the brand’s heritage, we distilled its strongest visual cues into a refined system that feels both contemporary and grounded. Strong typography, precise shapes, and a disciplined palette create a system that supports long-term operational use while honouring the legacy of the organisation.
